3 customer interviews
- All of the interviews pointed to wanting an actual physical product. They all wanted to see the product and actually feel what it would feel like on them and how comfortable and how well it would work.
- What makes the most sense?
o The best option for me would be to pith the idea to a couple of business investors to see if I could get the resources to make the product and have a better business plan. Next, would be to make the product and have trial runs to see how well it went over with the customers.
New Market
- I could target a less professional market than intended. I think that it won’t go over very well considering that they tend to not wear these types of socks. I could make them more comfortable so that people are more attracted to them.
- Interviews
o They like the idea of being more comfortable and especially more stylish. They were men being interviewed which is normally not a target market for no show socks, so they gave me some really good insight.
Reflection
- I learned that the product may have to adapt to a larger market with better designs and comfort. I didn’t think about how constricting normal socks are so maybe I could look into what people prefer when picking things out. I will put it into fruition and try some things out now that I have identified a larger market.
Great post Brynn! I think you did a great job researching what would be next for your venture through your customer interviews. I thought it was interesting that you plan on going to business investors to secure funding to make the product a reality. I also thought it was interesting that you might try to target a less professional market then you originally intended.
ReplyDeleteHey Brynn,
ReplyDeleteI definitely agree with your new market being people who aren't as professional. I know for me, I buy socks solely base off of comfort and do not really care how they look considering they are no show. I think it also good to start targeting men because I feel like no show socks are very in right now for both men and women, so it is a good time to advertise this product.