People who wear No show socks
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People who don’t wear no show socks (mostly men)
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Fix the issue with them falling off
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A fix for all kinds of sock problems
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Exists because the current socks fall off all the time
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People don’t wear them correctly or just continue to be unsatisfied with them when they can easily switch
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Interviews:
My friend, Daniel.
- He explained to me that a lot of guys don’t wear the no show type of sock because it is often seen as feminine and doesn’t really have a need in guy shoes
My friend, Chloe.
- She explained to me how in shoes that require no shows are usually business shoes which she typically wear panty hose with.
My roommate, Gaby.
- She simply doesn’t have an opinion because she doesn’t wear them
My roommate, Isa.
- He told me he also doesn’t wear no shows because its normally a problem with people seeing others socks but he doesn’t care if his socks are shown or not
My boss, Sparsha.
- She said that typically these issues arise when you don’t wear the right size sock and she doesn’t have an issue with no shows falling off of her feet. I’m jealous.
From all of this information I believe my target audience switched from everyone to mostly women and a group of people that wear no shows. I see now that a lot of people don’t take interest in them.
This was a great post Brynn. I think it provided an interesting lesson for when you are pursuing business opportunities. I thought your opportunity was a good one, but I guess based on the interviews you conducted you found out that not as many people were interested in your idea. Not all business ideas will be successful and I think you learned it here with this particular opportunity.
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