Pick a segment. I believe the segment I would choose is getting started. I will do this by reaching out to the population to study whether or not they would buy this. I would study the responses on how to improve it and have a result leading ot a business plan or a failed business plan.
Move to information search. I found in my interviews that a lot of them just resorted to 2 options. One being they would just stop to wear the style sock completely or two, they would just deal with the aggravation.
Report the findings of your research.I found that a lot of people have this problem and would love to find a solution to this. I even had an interviewee want me to follow up with them to see if they could try the finalized product.
Draw conclusions. I think that I would need to find people to test the product on before going further. I would not want to start working to make it into fruition unless I was 100% sure that it was worth the risk and financial process.
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