- After conducting my interviews I found that people don’t care for the most expensive things or the best quality of things but more of a balance between the two. They would like to see good quality but in terms of price that also come with a hefty price tag. Normally you can find things that are balanced out if you try and look hard enough.
- The people i interviewed were more likely to shop at places that had a little more off brand items but was known for being well priced. They wouldn’t finance anything because that puts them at jeopardy of forgetting or affecting their credit score. They shopped often at places like Trader Joe’s, Ross, and Marshall’s.
- A good purchase to my interviewees was that they actually used the product. Too often did they find themselves paying for things they never used. If they used it then that shows they invested in an item that was influential in their lives.
- The interviews were very nice and I got into the headspace of people who don’t necessarily think the exact same as me. It was nice to get more diverse opinions and they showed me a glimpse into more of a mature outlook on things like buying and how to sell for maximum profit and how to find a nice equilibrium between quality and price
- I think this segment taught us a look into how we can profit from learning others ways of thinking in the market. We can’t be close minded due to our methods not being universal.
Friday, March 13, 2020
15A
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30A Congrats everyone!
The moments that stick out to me the most are the posts that I had to video myself to unveil my product. It was nerve racking but put it in...
Great post Brynn! I thought it was interesting that you find out that people don’t necessarily care just about the most expensive or the best quality, but they like it when there is a balance between the two. I think the thing that was most important about these interviews is that you found people that didn’t think in the same way that you do, which is important when analyzing consumer behaviors.
ReplyDeleteBrynn, I think the results you found can be mirrored in most other industries as well. the savvy customer, maybe even customers in general, are concerned with a balance of quality and price. It may be difficult to find, but chances are such a balance can be found. As a business, it is to your benefit to make sure you emphasize this quality-price balance as well as you can.
ReplyDeleteOut of curiosity, what was the particular segment of people you chose? Based on point 2, do they not use credit cards? I'd be curious to find out why, because my parents put everything on credit cards to take advantage of the "cash-back" benefits, but they also make sure to never spend more than they can afford/pay back. So, by "financing," are you including credit cards?